Local SEO & Mobile Search Engine Optimization
DIGITAL MARKETING detail
Search engine optimization
SEO can drastically improve your bottom line. Make sure you are helping your user’s journey to you, treating their intent seriously, and delivering on the promises that will bring more traffic to your site. Websites should inherently be about business performance. SEO and ROI considerations should be baked into the process and into the mindset that goes into planning any strategy.
ON-PAGE SEO SERVICES
Why Is On-Page SEO Essential?
Without effective On-page SEO, it becomes harder to rank your website for highly relevant and revenue-driving keywords.
ON-PAGE ELEMENTS
Some of the critical elements that may require modification or optimization that results in higher ranking include:
- URL’s - that is Search Engine friendly and that speak to the keyword or keywords that are being targeted for high ranking.
- Title Tags - is one of the most important On-page elements. Title Tags are populated with targeted keywords which are determined by keyword research. Optimized Title Tags are critical for ranking.
- H1 or Heading Tags - speak to what the page is about when searchers land on a product or service page. Ideally, H1 Tags should mirror what’s in the Title Tag.
- Meta Description Tags – are what searchers see in the SERP’s (search engine result pages). Keyword optimized Description Tags with Calls to Action are essential to clicks & conversions.
- Content Optimization – based on keyword research & analysis, content optimization can significantly improve your ranking for many keywords. New website pages may also be recommended based on keyword research!
- Conversion Rate Optimization - Adding Calls to Action or Conversion Points will increase the number of visitors who convert to a lead. You can double your conversion rate without having to double your traffic.
- Crawlability & Indexing - ensure that the Search Engines can crawl all your website pages so that your content is fully indexed.
- Page speed optimization - Jeff Bezos says for every second of delay in load time, he loses 1 billion dollars. Page speed is important not only for the Google algorithm, but also for your users experience.
Conduct an On-page SEO Analysis of your website and identify opportunities, than provide recommendations or a game plan for implementation. Implement any Elements required so that your website meets best practices.
Get your free SEO audit, CLICK HERE.
OFF-PAGE SEO SERVICES
Why Is Off-Page SEO Essential?
White Hat Off-Page SEO
Off-page SEO can determine ranking. For that reason, some SEO’s will take shortcuts to expedite results for their Clients. Shortcuts may include link networks, link farms, etc.… or perhaps it’s a lack of knowledge.
This type of approach may provide results in the short term, however, it’s not sustainable and is in violation of Google’s terms of service, same for other Search Engines. This type of approach can also lead to de-indexing or banishment from the Search Engines. We only engage in White hat SEO. Unethical SEO (or Black Hat SEO) attempts to game the system, and is NOT something we do. Our approach to Off-page is methodical, safe and the results, sustainable.
Off-page Search Engine Optimization is one of the most determining factors in ranking. Off-page SEO is often referred to as Site Trust & Authority, simply put, it’s a websites backlink & citation profile or metrics. Metrics can be defined as quantity & quality of links, link source, relevancy of link source, etc. that point back to your website. Backlinks & Citations are equated to votes for your website, however, the quality is much better than quantity with respect to high rankings.
Link Building & Local Citations are the ”core” of Google’s algorithm and determine a website’s level of Trust & Authority. Site Trust & Authority are what determines high ranking and visibility in the organic and Local Search Engine Result’s Pages.
When it comes to Link Building & Local Citation services, we have a team of dedicated professionals with extensive knowledge and understanding of the intricacies of Link Building services.
Our Link Building Methodology only sources backlinks whose URL’s have been vetted and we’ve deemed to be authoritative. Backlink creation may include any of the following; Trusted Local, National & International Directories and Outreach (Niche Blogs, PR Distribution, & Media sites)
walk you through an analysis of your Off-Page SEO or ‘’backlink & citation profile’’. We will do a competitive analysis so that you have a solid understanding of how & why Off-page is critical to ranking and why competitors rank higher than you.
Get your free SEO audit, CLICK HERE.
Off-Page SEO for How Long?
How long do I commit to an Off-page SEO campaign? Achieving 1st page rankings on Google and other search engines depends on what keyword you are targeting and what competition that keyword has online and in your local area. You can rank in as little as a month or highly competitive keywords can take over a year.
Off page SEO is not something you do and stop. You should continuously be building ‘fresh’ links, and maintaining constant link growth, should be part of the ongoing marketing strategy of every business. Otherwise, you are prone to loss of any gained rankings to competitors as time moves on..
Lastly, the Google algorithm weights or puts an emphasis on ‘’freshness’’ of links, as strange as this might sound.
LOCAL SEO
Local Citations
A Local Citation is a mention of your Small Business anywhere on the web. Local Citations are an essential part of a Local SEO strategy as they determine if your small business shows in Googles Maps/ 3 Pack or simply on the first page. Local Business Citations typically feature your Domains (URL or backlink), Name, Address, City or Town, Postal Code, Phone and Email Address. Some Citations may include a description of your business.
Why Local Search Engine Optimization
Local Search Engine Optimization is an opportunity for businesses in a city, town or community to get found when searchers are looking ”locally” for their products or services. Local Search can drive a tremendous amount of website and in-store traffic which can positively impact a local business’s bottom line.
Local Search Results via Google Snack Pack
Local search results are top of the page (below the pay-per-click ads) and include a map, business name, business category, distance & directions to the business from your current location, address, phone number… including a click-to-call feature on smartphones, business hours, and reviews. Your Google My Business profile will also provide you with insights on local engagement, including site visitors, phone calls and more.
How Long Does Local SEO Take?
Local Search Engine Optimization can take 3-6 months. Google relies on a variety of signals such as local citations, number and quality of local directory listings, NAP’s (name, address & phone) consistency, duplicate profiles and more. Image file names and images are also a huge factor when it comes to ranking in local search results often referred to as a map pack listing or Google map listing.
Get your free SEO audit, CLICK HERE.
KEYWORD RESEARCH & ANALYSIS
Local SEO & Mobile Search Engine Optimization
Our platform will have you up and running like a pro in no time.
Local Citations
A Local Citation is a mention of your Small Business anywhere on the web. Local Citations are an essential part of a Local SEO strategy as they determine if your small business shows in Googles Maps/ 3 Pack or simply on the first page. Local Business Citations typically feature your Domains (URL or backlink), Name, Address, City or Town, Postal Code, Phone and Email Address. Some Citations may include a description of your business.
SEO AUDITS
The Importance of an SEO Audit!
An SEO Audit allows you to quickly determine any deficiencies and barriers to local and organic ranking.
On-Page SEO Audit
In addition to leveraging our partnership with Google, we can extract keyword data from competing websites. It has likely taken many years for your competitors to rank for a variety of keywords, we can you expedite that process rather quickly.
Google Penalty Audits
Penalty Audits provides an in-depth look at why a website is in violation of Google's Terms of Service. Google penalties are generally the result of a Manual Action or Google’s Panda, Penguin, or other algorithm updates.
In addition to offering Penalty Audits, we offer penalty removal and recovery services.
SEO WORKS FOR B2B and B2C Companies
- Consultants
- Fortune 500 companies
- Retail
- Tech companies
- Financial advisors
- Nonprofits
- Small businesses
- Real-estate agents
- Service based
- Start ups
- Restaurants
- Manufacturers
- Medical professional
- Government agencies
SEO STRATEGY PROCESS
Setting up Your Digital Goals
Our SEO strategy is useless if it doesn’t align with your marketing goals which is why we first discuss and setup your strategy and goals with you.
Local SEO & Mobile Search Engine Optimization
Our platform will have you up and running like a pro in no time.
Why Local Search Engine Optimization
Local Search Engine Optimization is an opportunity for businesses in a city, town or community to get found when searchers are looking ”locally” for their products or services. Local Search can drive a tremendous amount of website and in-store traffic which can positively impact a local business’s bottom line.
Local Search Results via Google Snack Pack
Local search results are top of the page (below the pay-per-click ads) and include a map, business name, business category, distance & directions to the business from your current location, address, phone number… including a click-to-call feature on smartphones, business hours, and reviews. Your Google My Business profile will also provide you with insights on local engagement, including site visitors, phone calls and more.
How Long Does Local SEO Take?
Local Search Engine Optimization can take 3-6 months. Google relies on a variety of signals such as local citations, number and quality of local directory listings, NAP’s (name, address & phone) consistency, duplicate profiles and more. Image file names and images are also a huge factor when it comes to ranking in local search results often referred to as a map pack listing or Google map listing.
Tracking & Reporting
